Resources

7 strategies to master cross-platform marketing

Mar 7, 2024

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement.

Why inland California housing is so exposed to downturn risk: Report

Mar 7, 2024

Data provider Attom tracks the 50 U.S. communities most at risk of further housing decline. Half of them are located in one of three places.

Appeals court rules Chicago transfer tax hike can move ahead

Mar 6, 2024

Voters are set to decide on March 19 whether they want to quadruple the tax buyers pay on real estate purchases above $1.5 million. Realtors say it amounts to a secret tax and rent hike.

Zillow, Realtor.com team up on syndicated rental listings

Mar 6, 2024

The ongoing portal war has now sparked a new alliance that'll see Zillow's rental listings show up on Realtor.com's site.

Homebuyers sit up and take notice as mortgage rates fall

Mar 6, 2024

Purchase loan applications jump by a seasonally adjusted 11 percent after five consecutive weeks of declines as mortgage rates continue to retreat from 2024 highs.

Luis Suárez buys $12M pad near teammate Messi in Fort Lauderdale

Mar 6, 2024

The Inter Miami striker bought the 7,100-square-foot property in an off-market deal. He'll be just a 10-minute walk away from fellow teammate, Lionel Messi.

How to leverage SEO, drive organic traffic and outrank the competition

Mar 6, 2024

Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results.

Location, location, location? Price eclipses previous buyer priority

Mar 6, 2024

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is everything in homebuying.

Location marketing goes plug-and-play with Local Logic’s latest

Mar 6, 2024

Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called Neighborhood Wrap, delivered via APIs and SDKs.

Howard Hanna dismissed from mother of all commission suits

Mar 6, 2024

Howard Hanna had been one of several defendants in a case known as Batton 2, which was brought by homebuyers and has a much larger scope than some better-known cases.

Elephant in the room: What execs revealed about commissions in Q4

Mar 6, 2024

In the wake of legal settlements in two of the largest commission lawsuits, RE/MAX and Anywhere revealed their paths forward to investors in Q4 earnings calls last month. Intel reads the tea leaves.

Forget instant gratification. Compound small changes instead

Mar 6, 2024

We are used to hearing the word “compounding” in relationship to finances. Here, Inman contributor Carl Medford couples compounding with business habits to set in motion long-term results that can dramatically transform your business and your personal life.