Resources

Marketing lessons from Taylor Swift (that Cracker Barrel forgot)

Sep 2, 2025

From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception.

The 90-day restart your real estate pipeline needs

Sep 2, 2025

Broker and lead-gen consultant Josh Reis outlines the 5×3×90 Program, a zero-dollar way to restart a quiet real estate pipeline.

NAR lost the trust of many agents. Is the trade group winning it back?

Sep 1, 2025

When new rules governing buyer's agent compensation went into effect, the share of real estate agents Intel surveyed who saw the National Association of Realtors as bad for the industry shot up. One year later, some agents are coming back around.

The secrets behind RE/MAX’s top team and its billion in sales

Sep 1, 2025

On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook.

7 lessons every real estate agent needs to be a lifelong learner

Sep 1, 2025

Education isn't about chasing certificates, Darryl Davis writes. It's about protecting your livelihood, building your brand and being the professional people trust.

ICYMI, all the latest on Trump, the Fed, mortgage rates and more

Sep 1, 2025

Last week, Inman staff writers and contributors had governmental and economic shifts on the brain, writing about rates, sales trends and the national debt.

Lesson Learned: When it comes to real estate, there’s no final exam

Sep 1, 2025

Find out how Connecticut real estate agent Eddie Gutierrez keeps climbing, while learning new things all along the way.

The 7 C’s of highly successful agents (and how to apply them)

Aug 31, 2025

Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum.

Dems seek answers on impact of Fannie, Freddie IPO on rates

Aug 29, 2025

Survey shows most Americans are also concerned that privatizing the mortgage giants might lead to higher mortgage rates, although Democrats and independents are more likely to be worried than Republicans.

Inside the mind of today’s homebuyers: Now Streaming

Aug 29, 2025

Understand the psychology of Gen Z, millennial and high-end buyers in this compelling and timely panel discussion.

How a Keller Williams broker saved her agents from a drunken gunman

Aug 29, 2025

Orlando-based Keller Williams broker Oglah Gatamah shares how she protected her agents from a gunman who walked into her office in February. Gatamah said leaders must balance customer service with safety.

Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5

Aug 29, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.