Resources

Zillow ditches outdated decor with Showcase virtual staging

Sep 10, 2025

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024.

Lesson Learned: Be consumer-driven, not commission-driven

Sep 10, 2025

Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients.

How politics and policy are fueling the housing crisis in 2025

Sep 10, 2025

On this episode, American Property Owners Alliance’s Colin Allen breaks down the government's approach to the housing supply crisis, partisan divides and surprising bipartisan collaboration.

Our top 10 most-read Back to Basics how-tos of 2025 (so far)

Sep 10, 2025

To arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind.

Mindset shift: Real estate clients don’t need you anymore

Sep 10, 2025

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes.

This CMO wants to make Keller Williams the Nike of real estate

Sep 10, 2025

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level.

Compass hires former NAR lead attorney as it doubles down on legal battles

Sep 9, 2025

Ethan Glass served as lead outside counsel for the National Association of Realtors throughout the trial in the homeseller commission lawsuit known as Sitzer | Burnett.

Massive downward jobs revision not budging mortgage rates

Sep 9, 2025

Rebenchmarking that suggests the U.S. added 911,000 fewer jobs than previously thought generates political heat but was widely expected by economists and investors.

Here are the markets where homebuyers have the upper hand

Sep 9, 2025

Realtor.com's August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually during the month.

Portals spend millions on SEO. Here’s how to leverage it for free

Sep 9, 2025

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons.

Back to school, back to basics: An 8-step buyer plan for every agent

Sep 9, 2025

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers.

Find your content lane: How to stand out on social media

Sep 9, 2025

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.