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Zillow launches ‘Home Just Got Real’ ad campaign

Apr 16, 2024

Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, "Home Just Got Real," includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.

Big Tech loses its appetite for office space, adding to landlord woes

Apr 16, 2024

Tech firms such as Meta, Amazon, Salesforce and Google are offloading office space and letting leases expire.

Homeseller sentiment is lukewarm as spring homebuying ramps up

Apr 16, 2024

Elevated mortgage rates and home prices have made sellers leery about listing this spring. As a result, 50 percent of homesellers said they'll be aligning their sales with a late-year rate drop.

Sun Belt property managers merge as Bryten Real Estate Partners

Apr 16, 2024

Phoenix-based MEB Management Services and St. Petersburg, Florida-based Weller Management announced their merger on Monday.

What agents do post-settlement will define Real Estate 3.0

Apr 16, 2024

Two major real estate market transformations defined the past 50 years, writes CEO Patrick Kilner. Are we ready for whatever comes next?

Big Tech loses its appetite for office space, adding to landlords woes

Apr 16, 2024

Tech firms such as Meta, Amazon, Salesforce and Google are offloading office space and letting leases expire.

Lesson Learned: Find and follow great role models

Apr 16, 2024

Find out how top producer Juan Carlos Barreneche leveraged great advice to build out a team and create his own training community.

Use intentional reflection to optimize your decision-making

Apr 16, 2024

Embrace reflection as a tool for your growth, coaches Emily Bossert and Melanie Klein write. From clarifying your purpose, to redefining your goals and cultivating adaptability, this practice will allow you to control the ebbs and flows of your business more smoothly.

AJ Canaria Creative Services joins LeadingRE Solutions Group

Apr 15, 2024

Global real estate network Leading Real Companies of the World (LeadingRE) has added photography services provider AJ Canaria Creative Services to its Solutions Group, a family of industry vendors it champions to its 550 members.

Instead of cutting rates, what if the Federal Reserve raises them?

Apr 15, 2024

Mortgage rates have already reclaimed much of the territory ceded last year and are poised to continue rising this week as inflation continues to run hot.

Federal courts hand HomeServices a win (and a loss) in Sitzer | Burnett

Apr 15, 2024

The U.S. Supreme Court denied the real estate franchisor's request for consideration on Monday, but the plaintiffs won't be able to lay $4.7 billion in damages at HomeServices' feet — at least not yet.

LA nets biggest deal yet this year at $62.8M for spec mansion

Apr 15, 2024

The European-style home is located in the Hollywood Hills' coveted Bird Streets. The sale marks a breakthrough for a market that's been crippled by high interest rates and a mansion tax.