Resources

A tale of 2 housing markets as price declines spread to the West

Aug 11, 2025

Prices are holding up in the Northeast and Midwest, but are down from a year ago in more than 70 percent of Western markets and 40 percent of Southern markets.

Colorado MLS begins offering complimentary Rayse access

Aug 11, 2025

The Rayse platform launched last fall as a way to provide buyers and sellers with more transparency about the time and work agents put into transactions.

Keller Williams exec shares how to win trust with clients — and Google

Aug 11, 2025

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections.

Brokerages draw private-listing dividing lines — and backdoor plans

Aug 11, 2025

Executives at some of the nation’s largest brokerage networks painted a clearer picture of how they are bracing for potential changes to how the industry approaches commissions, private listings and AI.

Forget everything you’ve heard about GPT-5. Here’s the truth

Aug 11, 2025

Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan.

TikTok is the most powerful lead gen tool you’re probably not using

Aug 11, 2025

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation.

Could your lender co-marketing violate RESPA? The Download

Aug 11, 2025

Learn more about a North Carolina "pay-for-play" scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need.

7 tips for building a side hustle that supports your real estate business

Aug 11, 2025

When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes.

Instagram’s 3 new updates get personal. Too close for comfort?

Aug 11, 2025

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes.

The hottest ZIP codes of 2025: What real estate agents need to know

Aug 11, 2025

Uncover trends from Realtor.com’s 2025 hottest ZIP codes and learn actionable strategies for real estate agents to succeed in competitive markets.

4 smart ways to use Zillow’s tools to level up your brand

Aug 11, 2025

Leverage Zillow’s built-in tools to stand out, build trust and win more clients — without adding hours to your day.

7 signs your business is thriving (even when the market isn’t)

Aug 10, 2025

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do.