Resources

NAR President: ‘We don’t dictate what’s right and wrong’

Feb 6, 2026

As the industry heads for a debate over the future of multiple listing services, "we're not going to get involved," Kevin Brown said on stage at Inman Connect New York.

Making the shift: Why I chose a cloud-based brokerage model

Feb 5, 2026

Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business.

Stop making social media content for leads. Do this instead

Feb 5, 2026

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that's where the easiest conversions live.

AREA leader: The real estate industry is ‘awash with non-professionals’ and ‘has to change’

Feb 5, 2026

At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate's reputation and why there's room for two national real estate trade groups.

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

Feb 5, 2026

Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology.

Staying authentic while getting found in the new era of AI search

Feb 5, 2026

At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client.

Redfin spices up Super Bowl Sunday with $1M home hunt

Feb 5, 2026

The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial.

Prosperity Home Mortgage brings on first-time buyer platform Foyer

Feb 5, 2026

Through the partnership, Prosperity Home Mortgage will make Foyer's homebuyer savings tools available as a resource for prospective first-time homebuyers.

How real estate teams work (and what new agents need to know)

Feb 5, 2026

A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it.

Nykia Wright says NAR is a ‘base camp’ for real estate

Feb 5, 2026

During an appearance at Inman Connect New York, NAR CEO called for keeping the organization at the center of the industry while not competing with brokerages and members

Ryan Serhant: Real estate’s future is SERHANT. vs. Compass — and I’m ready to win

Feb 5, 2026

During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed artificial intelligence, generational real estate trends and why his brokerage is Compass's biggest threat.

Are you all-in? Why commitment is your competitive advantage

Feb 5, 2026

Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything.