Resources

Rechat CEO: The next 3 years will decide who thrives for the next 30

Jul 10, 2026

Rechat CEO Shayan Hamidi on why real estate doesn't need more software, just a connected AI workforce, and what agents' day-to-day will look like in 5 years.

The 11 pre-list repairs agents should quit recommending

Jul 9, 2026

Spending money on repairs and improvements that are not critical to buying will not necessarily bring a higher return, Cara Ameer writes, especially in a price-sensitive market.

How to price for the search range, not seller preference

Jul 9, 2026

The real estate portal is your listing's front door, coach Darryl Davis writes. Price for the ranges reflected there, so your listing gets seen by more buyers.

Zillow takes Zillow Pro nationwide after 8-month rollout

Jul 9, 2026

The platform bundles Follow Up Boss, My Agent and Agent Profiles with Zillow exclusive data and AI features.

First-time homebuyers are still buying — just not as many of them

Jul 9, 2026

First-time homebuyers made up 49 percent of Newrez's 2025 purchase loans, down from 56 percent in 2022, as repeat buyers pull further ahead on income and price.

Tennessee real estate agents revolt against RPAC after the state’s redistricting

Jul 9, 2026

Some Tennessee real estate agents say their own state Realtors PAC helped fund the redistricting that carved up Memphis. Now, they're demanding answers.

Douglas Elliman pivots toward tech with Google Cloud-backed AI subsidiary, Elius

Jul 9, 2026

Powered by Google Cloud technology, Elius will be used to totally overhaul Douglas Elliman's operations and tech stack.

Your brokerage doesn’t have a recruiting problem. It has a profitability problem

Jul 9, 2026

Recruiting has become the default growth strategy for brokerages, but it's not always the fastest path to a higher valuation, Troy Palmquist writes. He talks to brokerage valuation and marketplace co-founder Rob Wolf of Fiji about why operational efficiency, not headcount, is what truly drives enterprise value.

Manhattan building scare puts spotlight on office conversion risks. What you should know

Jul 9, 2026

After a Midtown Manhattan office conversion showed signs of structural failure, Peter Zaitzeff outlines what agents should check before advising buyers.

How to double pop a deal: Legality, ethics and responsibility

Jul 9, 2026

Dual agency is not an ideal situation for anyone. It requires informed written consent from both sides, and it forces agents to walk a line that most of us are trained not to walk, America Foy writes.

How AI and deepfakes are rewriting the rules of real estate fraud

Jul 8, 2026

Ongoing, repetitive digital security training ensures that out-of-band verification and emotional vigilance become permanent, second-nature habits rather than temporary compliance measures, Robert Siciliano writes. 

The MLS CEO who says consolidate or die (but 1 MLS would be bad)

Jul 8, 2026

On this episode, Bright MLS CEO Brian Donnellan explains why consolidation is necessary but a single national MLS would be a mistake.