Resources

Who’s hiring, merging and moving in real estate

Jul 17, 2026

From new C-suite appointments to a multistate brokerage merger, here's who's making moves across real estate this month.

The Agency President: Saying ‘no’ to the wrong agents is our biggest growth strategy

Jul 17, 2026

Saying "yes" to the wrong agent can cost you in the long run. Rainy Hake Austin shares how The Agency decides whom to partner with as it grows.

Active advertising: How local sponsorships bring a brand to life

Jul 17, 2026

Random event calendars don't help brokerages build community ties. Selective, well-followed-up real estate promotions do.

TransUnion adds alternative credit data to mortgage reports

Jul 17, 2026

TransUnion announced an addition to its mortgage credit report, TruVision Alternative Credit Attributes, designed to expand lender visibility beyond traditional credit data at no additional cost.

Why today’s tough market is your biggest future opportunity

Jul 15, 2026

David Childers, president of Keeping Current Matters, discusses why difficult markets create the greatest opportunities, what agents should be communicating to consumers today and why becoming the local source of knowledge is the fastest path to long-term success.

The 30-day plan to get your real estate business discovered by AI

Jul 15, 2026

Real estate agents don't need more content. They need content AI can actually trust, digital marketing expert Marci James writes.

AI wealth is already repricing San Francisco real estate

Jul 15, 2026

OpenAI and Anthropic employees could hypothetically buy 29 percent of San Francisco with IPO earnings, per Redfin, as inventory hits its tightest June level since 2020.

Rain, shine or snow: Redfin is now displaying weather data

Jul 15, 2026

The portal will display monthly averages for key weather metrics, including temperature and precipitation.

Real estate’s post-portal era is about trust, not AI valuations

Jul 15, 2026

Kelly Blue Book's move into real estate points to a larger industry shift. As valuation technology improves, trust — not value estimates — may become the biggest differentiator for agents and proptech companies alike.

Trusting AI with your finances is popular, but it could cost you

Jul 15, 2026

You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.

Why psychological safety is becoming real estate’s most underrated service

Jul 15, 2026

Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.

Rechat’s latest feature assumes AI is already grading your reputation

Jul 15, 2026

Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.