Resources

It’s not about you! Promote yourself without the sales schmaltz

Dec 11, 2023

Want to highlight yourself and your business without sounding self-centered? Sotheby's Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion.

WATCH: Market vs mindset

Dec 11, 2023

In this game-changing episode of Keepin’ It Real, RE/MAX President and CEO Nick Bailey gleans tips and advice from real estate coaching icons Brian Buffini and Jared James.

How to leverage pop culture moments to improve your listings

Dec 11, 2023

When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention.

Four key pivots agents need to make post-Sitzer | Burnett

Dec 11, 2023

How do you build a brand that can withstand intense client scrutiny in the wake of the Sitzer | Burnett ruling? Agents should make four key pivots to rise above the chaos.

5 ways to develop team and brokerage resilience

Dec 11, 2023

According to consultant and strategist Kelly Rae White, companies that focus on building resilient operations, teams, systems and leaders are more likely to take advantage of demand surges and power through the effects of a downturn.

More than a donation: This team bet big on charitable partnerships

Dec 11, 2023

Broker Julie Busby shares the how and why of her brand's partnership with the Greater Chicago Food Depository and the impact it has had on agents, clients and the community.

How Craig Grant is educating real estate agents on embracing tech

Dec 11, 2023

By encouraging a focus on learning and embracing change, CEO Craig Grant offers a refreshing perspective that empowers real estate professionals to see technology as an ally, not an adversary.

How do you add a GIF to an Instagram Reel?

Dec 11, 2023

This week, Sue "Pinky" Benson explains how to perk up your short-form videos on Instagram with fun and engaging gifs.

As the market makes a comeback, here’s how to get your ‘rizz’ back

Dec 9, 2023

As the Federal Reserve prepares to meet next week, lower interest rates spark joy with agents and would-be buyers. Are you ready?

EXp Luxury celebrates its newest phase of international expansion

Dec 8, 2023

In addition to launching in Australia and New Zealand, the virtual brokerage also expanded its luxury program into South Africa and the United Kingdom.

Mortgage rates edge up on surprisingly strong jobs report

Dec 8, 2023

Employers added 199,000 workers to their payrolls in November, a sign that the economy may achieve a soft landing but making Fed spring rate cuts less likely.

Bob Dylan parts with Scottish estate for $5.3M

Dec 8, 2023

The Nobel Prize-winning musician has sold his 16-bedroom Scottish Highlands retreat to whiskey manufacturer Angus Dundee Distillers.