Resources

Smarter AI, agent banking take stage at Real’s RISE conference

Oct 23, 2024

With a new level of omnipresence within an agent’s user experience indicated by a pulsing, always-on chat environment, the Siri-inspired Leo CoPilot is designed to be at the beck and call of Real dealmakers.

Rising mortgage rates are taking their toll on homebuyer demand

Oct 23, 2024

MBA lender survey shows demand for purchase loans is still slightly stronger than it was a year ago, when rates were soaring toward post-pandemic highs.

Harris touts a $25K down payment grant. Will homebuyers care?

Oct 23, 2024

The question we should be asking about Kamala Harris' down payment grant proposal, Dr. Lee Davenport writes, is, "Will anyone jump through hurdles to take part in the program?"

Agent offers free listings to leaving liberals — and AR-15s to the others

Oct 23, 2024

Idaho broker and Trump supporter Mark Fitzgerald is offering to sell "liberal" homeowners' homes for free ahead of the election. Is he breaking Fair Housing rules?

Meet the stubborn homeseller dead set on making his FSBO work

Oct 23, 2024

Robert Kramer listed his home for sale without using an agent three years ago. The price is $200,000 above some estimates. He raises it $3,600 every month and is still waiting for the right buyer.

Finding Your Competitive Edge

Oct 23, 2024

Join us for an exclusive webinar session on the latest Zillow listing marketing products that are increasing the results consumers are seeing from their properties online. Discover how these innovative tools are empowering agents to stand out to sellers, enhance their branding, and secure more listings effectively. Learn how to stay ahead of the competition […]

Treat yourself to leads using these Halloween Instagram tricks

Oct 23, 2024

From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost.

September existing-home sales fall, but inventory offers hope

Oct 23, 2024

Existing-home sales continued their downward trajectory in September, declining 3.5 percent year over year and 1 percent month over month, according to data released Wednesday by NAR.

‘Danger Report’ sequel lays out 20 ‘opportunities’ for real estate

Oct 23, 2024

The Opportunity Report calls for NAR to regain the trust of its members by making political advocacy its central mission, sunsetting the three-way agreement and reforming its governance.

Do you like scary movies? What’s your fave? Pulse

Oct 23, 2024

Some of the scariest movies around have real estate connections. Which scary movie is your favorite during spooky season?

Listing lessons: Managing unrealistic seller expectations

Oct 23, 2024

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy.

No lone star: RentSpree signs seventh Texas MLS

Oct 22, 2024

The relationship will place RentSpree’s software within CTXMLS’s listing module, empowering agents who work with landlords, investors and renters to easily opt-in to displaying the screening interface.