Resources

Most real estate agents are not ready for this type of military client

Jul 1, 2026

Military families have learned to read the difference between an agent who has put in the work and one who has simply added an MRP certification to their bio, Travis Winfield writes.

Case-Shiller: Home values fall in real terms for 11th straight month

Jul 1, 2026

Home prices rose just 0.8 percent in April, but Case-Shiller data shows values fell in real terms for the 11th straight month as inflation outpaces growth.

Why your agent recruiting conversations are dead on arrival

Jul 1, 2026

Stop chasing agents and start attracting and selecting them instead, coach Verl Workman writes. Provide solutions that make your value proposition irresistible.

MRED, Zillow spar over arbitration ahead of key lawsuit hearing

Jul 1, 2026

MRED MLS previously asked the court to compel arbitration. Zillow disagrees and wants to head to a hearing on Wednesday.

The biggest mistake new agents make (and how to avoid it)

Jun 30, 2026

Too many new real estate agents confuse busyness with business. Coach Darryl Davis shares strategies that ensure you're spending time on the things that matter.

Property descriptions are your new AI discovery tool

Jun 30, 2026

As AI systems begin interpreting real estate catalogs through both structured data and storytelling, listing copy is regaining strategic importance, not just for marketing, but for discovery and search relevance. Troy Palmquist talks about the narrative shift.

Trump calls housing bill ‘a yawn,’ still hasn’t received it

Jun 30, 2026

"Big deal, it's a yawn." That's how President Trump described a bipartisan housing bill that passed Congress with veto-proof margins — that still doesn't have his signature.

7 ways to take a landing page from lead killer to conversion machine

Jun 30, 2026

The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.

How to adjust your approach for different buyer personalities

Jun 30, 2026

Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.

Roomvu CEO on the new era of AI marketing in real estate

Jun 30, 2026

Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.

New agent, phantom buyers and the career-ending consequences

Jun 30, 2026

A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode.

The real estate trap I built for myself, one yes at a time

Jun 30, 2026

For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.