Resources

‘Top of mind’ means nothing without value. 5 ways to do it right

Oct 17, 2025

The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise.

7 low-inventory market strategies every agent should adopt in Q4

Oct 17, 2025

Housing expert Luke Babich says that agents need to bring their A-game to thrive this fall in 2025’s late season market with these seven key tips.

Why the Compass-Anywhere merger won’t be real estate’s LVMH

Oct 17, 2025

Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes.

Lesson Learned: Real estate apprenticeship is the answer to new agent retention

Oct 16, 2025

Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry.

Breaking the cycle of listing agent burnout: a broker’s playbook

Oct 16, 2025

If we can build brokerages that protect our listing agents' bandwidth and reinforce their value, Jeff Farmer writes, we'll position them to thrive in markets where others fold.

Robert Reffkin pokes at CRMLS policy. CRMLS CEO pushes back

Oct 16, 2025

Compass CEO Robert Reffkin took aim on social media at user agreements for the nation's largest multiple listing service. In an open letter shared with Inman and other media outlets, CRMLS' CEO calls it "misinformation."

Howard Hanna expands into NYC with purchase of Elegran

Oct 16, 2025

Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path.

5 things to do today to give yourself a fighting chance on ChatGPT

Oct 16, 2025

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business.

Inside Zillow’s ChatGPT integration (and what it means for real estate)

Oct 16, 2025

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails.

6 intelligent tech tools every agent-landlord can leverage

Oct 16, 2025

Being both a real estate agent and a landlord can feel like running two businesses at once. Ryan Barone examines the rise of intelligent rental management tools.

Stop asking AI for tax advice (and start using it for this instead) 

Oct 16, 2025

Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise.

Mortgage rates ebb as Powell hints at end of ‘quantitative tightening’

Oct 15, 2025

Fed chair dismisses suggestion that central bank could resume its purchases of mortgage-backed securities to bring down mortgage rates and improve housing affordability.