Resources

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

Dec 1, 2025

Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes.

How this agent-turned-coach went from no social media to 10M monthly organic views

Dec 1, 2025

In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate.

Shutdown blip, or worrying trend? Agent pipelines thin in November

Dec 1, 2025

A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up.

Head of Instagram: You’re missing reach if you don’t do these 5 things

Nov 30, 2025

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Why your brand needs a ‘vibe’ (not red and green) this holiday season

Nov 28, 2025

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.

Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac

Nov 26, 2025

One of four Democrats subjected to criminal referrals by Pulte, Swalwell claims FHFA director "exercises unchecked control" over the mortgage giants and has abused his position by scouring their databases to concoct unfounded accusations of mortgage fraud.

Homebuyers came out in force last week, and rates are trending down

Nov 26, 2025

Applications for purchase mortgages hit a seasonally adjusted 2025 high last week, with FHA, VA, and USDA applications for less pricey homes driving the surge.

After failed NAR vote, brokerages beef up referral disclosures

Nov 26, 2025

After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own.

October was another slow month for pending home sales

Nov 26, 2025

New data shows that pending sales were down in October. The West was especially hard hit, though one region eked out a strong performance.

The most iconic house in Los Angeles is now for sale

Nov 26, 2025

The Stahl House is perched above the city in the Hollywood Hills, and it's one of California's most famous pieces of architecture. It can be yours — for a hefty sum.

From near collapse to $5B in sales: The big switch this broker made

Nov 26, 2025

On this episode of Real Estate Insiders Unfiltered, 43-year veteran Phillip Cantrell gets candid about his growth journey, from losing half his agents to building a brokerage of 2,000 agents in multiple states, with nearly $5B in annual sales.

Why I’m still grateful to be a real estate professional

Nov 26, 2025

As we step into the season of giving and gratitude, Lori Muller writes that it's a good time to reflect on all that the industry gives us, so we can give back to others.