Resources

How AI virtual staging is changing real estate marketing

Jun 9, 2025

Is spending $20,000 to $40,000 on traditional home staging necessary? Until recently, virtual staging wasn’t a true alternative — it was expensive, slow and often looked artificial. That changed with AI.

The ultimate listing tool for agents who want to win

Jun 9, 2025

The vast majority of home shoppers are searching online, and it’s harder than ever to grab a buyer’s attention. They’re not looking at a few homes — they’re scrolling through hundreds.

The story behind the story of NAR’s ‘no-commingling’ rule repeal

Jun 9, 2025

To repeal a rule that was only optional to begin with is not a repeal of anything, and based on its timing, it comes off as a desperate play for attention, Spencer Krull writes.

Trending: Lessons in pride and building brand equity that lasts

Jun 8, 2025

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity.

9 ways to show clients you appreciate them this summer

Jun 7, 2025

Don't go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis.

Opendoor planning reverse stock split in face of delisting threat

Jun 7, 2025

Shares in the iBuyer have traded for as little as $0.58 on the Nasdaq in recent days — well below the $1 threshold companies must meet to avoid delisting.

Senate Dems ask Pulte to put Fannie, Freddie revamp on hold

Jun 6, 2025

Lawmakers want assurances that privatizing the mortgage giants or taking them public won't drive mortgage rates up, and put investor profits "over the homes of millions of Americans."

Job market is cooling, but not fast enough to alarm Fed policymakers

Jun 6, 2025

An estimated 7.24 million Americans were unemployed in May, as hiring by private employers slowed and the federal government continued to shrink its payroll.

Luxury home values have hit $1.8M, bucking the spring slowdown

Jun 6, 2025

A new report from Zillow shows that luxury home values rose 2.7 percent over the past year, with the typical luxury home now valued at around $1.8 million. In some high-demand cities, like New York, Los Angeles, San Diego and San Francisco, luxury homes are commanding more than double that price.

Trump bump flattens for luxury homebuyers in Silicon Valley

Jun 6, 2025

The area's high-end homebuyers, many of whom work in tech, don't take market fluctuations well, largely because their wealth is typically generated through IPOs and stocks. If the stock market is in a tizzy, they won't be buying real estate.

Zillow isn’t backing down on remote work

Jun 6, 2025

At Fortune's Workplace Innovation Summit, Zillow Chief People Officer Dan Spaulding praised the portal's Cloud HQ and how it's boosted employee productivity and morale.

Compass scoops up Seattle luxury agent Brian D. Hopper

Jun 6, 2025

Hopper previously worked at Sotheby's, and also spent many years working professionally as a firefighter. He joins Compass at a time of growth for the brokerage.