Home Education License a Course

License a Course

Mastering Relevant, Consumer-Focused Marketing

8 CREDITS

CLASSROOM

The Internet has changed the consumer decision process by admitting more vendors into the market for any good or service and allowing consumers to provide feedback on their experiences via reviews websites and social media. Today's consumers are more empowered and discerning than their predecessors. Marketers can't barrage them with canned messages and expect to be taken at their word. Agents need to move beyond basic targeting, tracking, and demographic segmentation to drive deeper, permission-ed engagement with clients, in which agents deliver valuable and personal experiences throughout the consumer's journey in buying or selling a home. This class follows the home buyer and seller through their journey and analyzes what they deem as particularly relevant information at critical points in the home buying or selling process. Through activities, workshops, and instruction, participants learn strategies for strengthening their brand and content to position themselves as the top provider of information and expert guidance for their market segment.


Course Completion Outcomes:

  • Decide which platforms and means of communication resonate most with your audience
  • Apply six steps to initiate and maintain a relevant online and offline marketing program
  • Enhance the value of your online content and presence to increase traffic and convert more leads
  • Apply systems and techniques to establish a profitable first-time buyer target market
  • Improve your content and communications to convert more renters into buyers


This course is eligible for CE in the following states:

  • Alaska: 7 hours
  • Florida: 7 hours
  • Georgia: 8 hours
  • Hawaii: 8 hour
  • Idaho: 7.5 hours
  • Iowa: 8 hours
  • Kansas: 8 hours
  • Michigan: 8 hours
  • Mississippi:  8 hours
  • Montana: 8 hours
  • Nevada: 8 hours
  • New Jersey: 3 hours
  • New Mexico: 8 hours
  • Ohio: 6.5 hours
  • Oklahoma: 8 hours
  • Oregon: 7.5 hours
  • Tennessee: 8 hours
  • Washington: 8 hours
  • Wyoming: 8 hours


In addition, this course has been given provisional CE approval in the following states and may be eligible for credit for an upcoming class. Please inquire if you have any questions. 


  • Rhode Island

Certified Instructor(s)

Franklin Serio, CRS

Kim Knapp, CRS

Mark Given, CRS

Nate Johnson, CRS

Check Icon

CRS Designation

Check Icon

Lifelong Learning

Check Icon

Certification

Cross Icon

CE Credits

  • Decide which platforms and means of communication resonate most with your audience
  • Apply six steps to initiate and maintain a relevant online and offline marketing program
  • Enhance the value of your online content and presence to increase traffic and convert more leads
  • Apply systems and techniques to establish a profitable first-time buyer target market
  • Improve your content and communications to convert more renters into buyers

Default Policy: Unless otherwise stated, RRC classes operate under the following cancellation policy:

RRC, RRC States, and licensees reserve the right to cancel any scheduled course. If a course is cancelled, registrants will be notified via email or phone and will be given a full refund. RRC, RRC States, and licensees are not responsible for any expenses incurred by the registrant due to cancellation. Class cancellations by a participant will be accepted until one week prior to the event. Cancellations will be refunded minus a $25 administrative fee. No shows will be charged the full registration amount.

- Half Day (4 Hours) Fees:

Licensing Fee: $300

Instructor fees are as follow, plus any incurred cost (travel,lodging,etc.) for in-person or hybrid courses

Half Day (4 hours) - $1,500

Student royalty fee: $25 per student for half day courses


- Full Day (8 Hours) Fees:

Licensing Fee: $300

Instructor fees are as follow, plus any incurred cost (travel,lodging,etc.) for in-person or hybrid courses

Full Day (8 hours) - $3,000

Student royalty fee: $35 per student for 1-day courses


- 2 Day (16 Hours) Fees:

Licensing Fee: $300

Instructor fees are as follow, plus any incurred cost (travel,lodging,etc.) for in-person or hybrid courses

2 Days (16 hours) - $6,000

Student royalty fee: $75 per student for 2-day courses

CRS Live One- and Two-Day Classroom Courses contain comprehensive, practical, real-world strategies and solutions that can immediately benefit your students. Licensing a CRS Course is a great way to offer value to your members and help them become better agents. CRS courses offer top-notch content, expert instructors, and a robust suite of marketing materials and support to ensure that your course is a success.

Login Required

Please log in to be able to access the content and associated links on this page.