Overview

The Residential Real Estate Council's AI Certification program is designed to unlock the full potential of artificial intelligence, transforming the way you approach your real estate business. From advanced market analysis to personalized client interactions, this NAR approved certification covers all aspects of AI integration. You'll explore cutting-edge tools such as CRM systems, chatbots, and AR/VR technologies to enhance client engagement and streamline property management. 

Throughout the program, you’ll receive expertly designed prompts and step-by-step guidance for crafting effective AI prompts, ensuring seamless integration and impactful results. Additionally, the program emphasizes the responsible use of AI, focusing on transparency, bias mitigation, and client data privacy.

Gain a competitive edge with actionable insights and practical tools you can implement from day one. This certification not only boosts your AI proficiency but also positions you as a leader in tech-driven real estate, giving clients more reasons to choose you as their trusted agent. Join the ranks of forward-thinking professionals who are transforming real estate. 

The Digital Marketing: Social Media Certification program is tailored for real estate professionals seeking to master essential social media resources and platforms. These tools are integral to today’s digital marketing landscape, whether promoting their business or the properties they represent.

You may complete these courses in any order.

The RRC’s Residential Real Estate Divorce Specialist Certification program is designed to help agents learn the family law basics so they be more effective when speaking with clients experiencing a divorce. The course will focus on the various approaches to be taken to property and how to best navigate the emotionally charged process. The course focuses on helping the agents maintain objectivity by putting them through common contentious situations and role-play exercises with a focus on helping them develop techniques to best serve their clients. 

The crypto-technology wave has hit the real estate industry and as it has other markets. Blockchain, digital wallets, smart contracts, real estate tokenization is revolutionizing the real estate profession with DeFi and crypto based mortgages changing ownership models as we speak. In real estate, that is a once-in-a-lifetime occurrence. Many investors believe that real estate tokenization may change the rules for property rights, investors, and the way capital is raised. It is estimated that the 2021 market cap for real estate tokenization stood at over $27 million. This training will bring a competitive edge to agents looking to be a leader in this field. Crypto-enabled services are the future.

RRC's Luxury Homes Certification is for agents looking to hone their skills in the ever-growing luxury home market. The courses included will give REALTORS® the knowledge they need to approach the luxury niche, including pricing strategies, negotiation tactics, and how to stand out from the crowd. 

You may complete these courses in any order.