Press Room

The Residential Real Estate Council (RRC) is proud to announce an exciting new addition to its prestigious certification offerings - the Artificial Intelligence (AI) Certification program. This cutting-edge certification equips CRS Designees, RRC members and REALTORS® with the skills to leverage AI technology for unprecedented success in their real estate practices.

"We're committed to keeping our members at the forefront of industry innovation," said Tricia Nekota, CRS, RRC 2024 President. "This new certification program represents our latest investment in our members' continued success and professional growth."

Designed specifically for residential real estate professionals, the program delivers practical, immediately applicable AI skills that enhance every aspect of your business:

• Advanced market analysis capabilities

• Personalized client interaction tools

• Streamlined property management systems

• AI-powered CRM optimization

   

Strategic implementation of chatbots and AR/VR technologies

The certification curriculum prioritizes hands-on learning with real-world applications. Members will receive expert guidance on crafting effective AI prompts, ensuring seamless integration of AI tools while maintaining the highest standards of professional practice. The program also addresses critical considerations such as responsible AI use, transparency, and client data protection.

"This certification program reflects what our members have been asking for - practical, cutting-edge tools that give them a competitive advantage in today's market," added Jeff Hornberger, RRC CEO. "It's about enhancing, not replacing, the personal touch that CRS Designees are known for."

Earning the certification requires completion of "Real Estate Agents Using Artificial Intelligence (AI)," an 8-credit hour eLearning course available through RRC's new Learning Portal. The flexible online format allows members to complete the coursework on their own schedule while maintaining their busy real estate practice.

RRC members can access preferential enrollment rates and exclusive resources as part of their membership benefits. This certification has been approved by the National Association of REALTORS®, further validating its alignment with industry standards and best practices.

For more information about the AI Certification program or to enroll, please log into your RRC member account at https://www.crs.com/ and navigate to https://www.crs.com/education/Certifications-and-Certificates/ai-certification/ for more information and to register.

About Residential Real Estate Council (RRC)

Residential Real Estate Council is the leading education and networking organization for residential real estate agents. The CRS Designation, awarded by RRC, is the highest credential awarded to residential sales agents, managers, and brokers.